HopkinsGTM GROUP

Your next client shouldn't depend on luck.

We build and run the outbound sales system that turns your ideal prospects into qualified conversations, consistent follow-up and booked meetings.

Book a free Pipeline Audit See client results

Outbound execution and revenue infrastructure for founder-led B2B companies and service businesses that need a predictable pipeline without hiring a full SDR and RevOps team. Industry pages for B2B founders and accounting firms.

$213K

in 13 closed-won deals in Q4 2025 for a DMV-area accounting firm, after narrowing who they sold to.

$1M+

in added revenue in 12 months for a luxury real estate business, from leads they already had.

Week 1

a new, sharper pitch for a B2B software startup, built from live calls with its buyers.

20+ B2B teams across 8 countries. Top Rated Plus on Upwork, the top 3% of talent. 22 jobs and 1,000+ hours delivered.

Most pipelines don't need more leads. They need fewer leaks.

Before you buy another list or another ad, look at what's falling out of the one you have. These are the five leaks we find most, and how we patch each one.

The leakThe patchWhat changes
No follow-upDocumented follow-upEvery lead gets a set number of calls, emails and texts, on a schedule, whoever is working it.
Slow responseAutomated speed-to-leadNew inquiries get a call and a text within minutes, not days, while they still remember asking.
Leads lost in the inboxCRM pipeline stagesEvery lead has an owner, a stage and a next step you can see at a glance.
Wrong buyersDefined ICP and messagingYou stop chasing everyone and talk to the clients you actually make money on.
No trackingWeekly KPI reviewFive numbers every Friday tell you what's working and what to change next week.

Why this works better than buying a lead list

A list is a set of names. A pipeline is a system: research tells us who to call and why, a person makes the call, automation handles the follow-up, and every week the results make the next week sharper.

Buying a lead listThe Hopkins GTM system
Who you contactAnyone who matches a filterAccounts researched for a reason to buy now, such as a new hire, an expansion or a bad review
First touchA mass emailA live call from a person who can answer questions and handle objections
Follow-upUsually noneA 14-day cadence across phone, email and LinkedIn, automated in your CRM so nothing slips
What you learnOpen ratesReal objections, word for word, and which buyers respond, every Friday
By week 4You buy another listThe list, the message and the targeting are sharper than they were in week 1

Three ways to work with us

Every engagement starts with a free Pipeline Audit. From there, you pick the help you need: build the engine, fix the system around it, or have us run it.

Pipeline Launch

For founders and teams with no outbound yet.

We build your outbound engine from scratch and run the first month with you, so you learn who buys, what message lands and what the market is telling you.

What you get

  • Ideal customer profile and targeted prospect lists
  • Call scripts, email and LinkedIn sequences
  • CRM set up with clear pipeline stages
  • Calls made by us, meetings booked onto your calendar
  • Weekly market feedback and a written playbook

Engagement: 30-day sprint, fixed fee. Judged on day 30 against a written scorecard. See the scorecard

Revenue Systems

For businesses with leads that keep slipping away.

We fix everything around the pipeline: how leads are routed, how fast they get a response, how follow-up happens and how you see what's working.

What you get

  • Lead routing and speed-to-lead automation
  • Follow-up workflows and missed-call text-back
  • CRM pipeline stages and a weekly KPI dashboard
  • Reactivation of old and lost leads
  • AI research, call summaries and drafted follow-up

Engagement: 2 to 4 week build, fixed project fee. Works in GoHighLevel, HubSpot, Close and Pipedrive.

Managed Growth

For teams that want outbound run for them.

We become your outbound team: prospecting, calling, emailing, following up and reporting every week, with the system improving as we go.

What you get

  • Ongoing prospecting and list building
  • Daily calling, email and LinkedIn outreach
  • Nurturing of "not right now" leads
  • Weekly report: activity, conversations, meetings
  • Monthly optimization of targeting and messaging

Engagement: monthly, after a first 30-day sprint. Each month has an agreed activity floor and a meeting target set from your real first-month data, not a guess.

Free, 30 minutes, every engagement starts here

Pipeline Audit

A working session on your pipeline, not a sales pitch. We look at how leads come in, what happens after they do, and how many old leads are sitting untouched. It's for founders and owners who sell to other businesses and want more of the right clients.

Book a free Pipeline Audit
  • Where leads are slipping through today
  • How many old leads are still worth calling, and what they could be worth
  • Which of the three solutions fits, if any
  • A short written summary with your first three fixes, whether or not you hire us

See what you get

Every engagement comes with the same three things. These are samples with example data, so you know exactly what lands in your inbox.

Pipeline Audit summaryExample firm, 1 page
Leaks we found
  • Web inquiries wait 2 days for a first call
  • No follow-up after the first unanswered call
  • No lead source tracked on 70% of records
Old lead value

380 past inquiries from the last 24 months. Estimated 15 to 25 worth a consultation.

Your first three fixes
  1. Call every new inquiry within 15 minutes
  2. Add a 5-touch follow-up cadence
  3. Make lead source a required field
Pipeline Audit report. What you receive after the free audit, whether or not you hire us.
Weekly KPI reportWeek 3, example data
Dials412
Conversations58
Meetings booked9
Meetings held7
Wk 1Wk 2Wk 3Wk 4

Top objection this week: "We already have an accountant." New talk track added.

Weekly KPI report. Activity, conversations, meetings and what the market said, every Friday.
Outbound sequence14 days, example
  1. Day 1Call, plus a 20-second voicemail
  2. Day 2Short email that references the call
  3. Day 4Second call, plus a text
  4. Day 7LinkedIn connection with a personal note
  5. Day 10Email with one useful idea for their business
  6. Day 14Final call and a polite close-the-loop email
Outbound sequence. Written for your buyer and approved by you before anything goes out.

Client stories

$1M+

From leads a luxury real estate business already had

The business kept buying new leads while hundreds of past inquiries sat untouched in the CRM. We pulled every lead the team had stopped working, reopened the conversation with short, personal outreach, and followed up until buyers answered.

More than $1M in added revenue in 12 months, without buying a single new lead. The client tells the story in his own words in the video.

DMV-area accounting firm, Q4 2025

$213K in 13 closed-won deals in one quarter

The problem
The firm was winning clients from every industry at once. Margins were thin and the team was stretched before tax season even started.
What we did
Found the clients the firm actually made money on, blue-collar businesses, rebuilt the target list around them and ran outbound by phone and email in plain language.
The result
13 new deals worth $213K, from $4K to $30K each, including contractors, a sealcoating company, an auto glass shop and a restaurant group. All 13 closed won. The CRM view below was captured before the last two signed.
B2B software for moving companies, March 2026

The real pain, found in week 1

The problem
The founder had a product but no pipeline. The pitch led with "better coordination," and owners weren't biting.
What we did
Defined the buyer, built the call list and scripts, and called owners directly, reporting patterns every week.
The result
Owners didn't feel a coordination problem. They felt a reputation problem: bad reviews. The whole pitch was rebuilt around that within the first week.
CRM view of the accounting firm's 13 deals, totaling $213.28K
The accounting firm's CRM for Q4 2025: 13 deals, $213.28K total. Client and company names blurred for privacy.

What a Pipeline Launch looks like

Our 30-day sprint, week by week. Revenue Systems is a 2 to 4 week build: audit, build, test and hand off, with no calling unless you add it. Managed Growth starts with a month like this one, then keeps running.

  1. Audit and strategy

    We review your CRM, past deals and old leads, define the ideal customer and agree on the targets we'll report against.

  2. Systems and campaigns

    We build the lists, scripts, sequences and pipeline stages, and set up the automations inside your tools.

  3. Launch and execution

    Calls, emails and LinkedIn outreach go live. Booked meetings land on your calendar.

  4. Optimize and report

    We review what's working, adjust targeting and messaging, and walk you through the numbers and next month's plan.

What clients say

Verified reviews from Upwork clients. Read them all on my Upwork profile.

"I am myself an Upworker, with 10 years on the platform, 4000 hours, 140 clients, and stellar ratings. So I know exactly what to look for and evaluate in an Upworker. Rashad has performed at levels that are superlative. All of his work was pristine in quality and matched our needs perfectly… He is a superstar."

Sales development client, outbound calling project

"Rashad is an excellent Biz Dev resource. When he started, we didn't have any processes and procedures in place, he helped set up the foundation for all the work to come. His communication is clear and precise. Appreciate his partnership and helping us grow."

Chetan P., business development and lead management

"I had the pleasure of working with Rashad on not one, but two separate occasions. He brings a great level of detail to each project and is a nice guy who was very flexible with our needs."

Keith B., Director of Sales, fintech

"Rashad helped me with my Sales and Marketing strategy! He was very informative and friendly over our phone consultation as well! I would definitely work with him again."

Consultation client

"Rashad was excellent and always reached out in case any help or assistance was needed."

AI software company, cold calling home service businesses

AI does the prep. People do the selling.

Part of every Revenue Systems build. We put AI into your sales process where it saves real hours, and keep a human on every conversation that matters.

Research and personalization

AI pulls together what matters about each prospect, such as a new hire, an expansion or a recent review, and drafts an opener your reps can use in seconds.

Call intelligence

Every call is transcribed and summarized automatically, with objections tagged and a coaching scorecard, so managers can review a week of calls in an hour.

Follow-up that writes itself

When a call ends or a lead replies, AI drafts the next email or text in your voice and logs it in the CRM, ready to send.

Your playbook as an assistant

We turn your scripts, objection handling and ideal customer into an AI assistant your team can ask anything, so new reps ramp faster.

Built inside the tools you already use, including GoHighLevel, HubSpot, ChatGPT and Claude.

Rashad Hopkins, founder of Hopkins GTM

I learned sales on 300 cold calls a day.

My first sales job was as a new mortgage loan officer, dialing all day. The day two calls turned into two loans, I was hooked. Since then I've sold B2B software, built outbound from nothing for accounting firms that had only ever grown by word of mouth, and coached calling teams onshore and offshore.

Hopkins GTM is what I wish those companies had on day one: a clear buyer, a message that lands, and a follow-up system that doesn't depend on anyone remembering. I still make the calls myself, because that's where you hear what the market actually wants.

Rashad HopkinsFounder, Hopkins GTM · Connect on LinkedIn

Questions

What happens on the free Pipeline Audit?

It's a 30-minute video call. We look at how leads come in, what happens after they do, and how many old leads are sitting untouched. Afterward, you get a short written summary with the leaks we found, a rough value of your old leads and your first three fixes, whether or not you work with us.

Who is the audit for?

Founders and owners of B2B companies and service businesses who want a steadier flow of the right clients. It's most useful if you have some leads or past prospects already, but we also help teams starting from zero.

Do you make the calls yourself?

Yes. We build the lists and scripts and personally run the outreach by phone, email and LinkedIn. For larger programs, we also help you hire and train callers and hand over a written playbook.

Do I need new software?

Usually not. We work inside what you already have, including GoHighLevel, HubSpot, Close, Apollo and Pipedrive. If you have no CRM yet, we'll recommend the simplest one that fits.

How is pricing set?

Pipeline Launch and Revenue Systems are fixed-fee projects. Managed Growth is a monthly retainer, with an optional per-meeting component so our incentives match yours. You'll get an exact price after the audit, once we know what needs fixing.

What data do you need from us?

Only what's needed to reach people: names, phone numbers, emails and notes on past conversations. We never need tax returns, Social Security numbers or financial files.

Find out where your next clients are coming from.

Thirty minutes, free. You'll leave knowing where your pipeline leaks, what your old leads could be worth and what to fix first.

Book a free Pipeline Audit Email Rashad